Focus Groups for the Social Sciences

Description

Focus groups, traditionally used in market research, have become increasingly popular across the social sciences in the last two decades. Today, they are widely used for qualitative data collection both in academic and applied research (such as evaluation research). With the COVID pandemic, they have been adapted (with some success) for online use. In political science and international relations too, focus groups are particularly useful for research that examines everyday narratives and micro-level experiences and beliefs of "ordinary" citizens and for policy research (Stanley 2016, Cyr 2019). They can also be useful for exploratory research aiming to generate hypotheses or categories (including as part of mixed methods designs, for example a subsequent survey research). This workshop is a short introduction to the method: its logic, key steps, uses and difficulties. By the end of the workshop, participants should have a good idea of what focus groups are and what they can be used for. Workshop Details: https://www.kindinstitute.net/workshop-outlines/sgier-i-january-2025