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Data Coding in Qualitative Research

January 10th, 2025

11:00am - 1:50pm (GMT-4)

Location: Flamingo C

with

Prof. Jo Crotty

Pro Vice Chancellor Research and Global Engagement, University of Sunderland

Find important conference information here:

In this workshop, Prof. Crotty will walk participants through various approaches to coding qualitative data. She will outline the difference between deductive and inductive coding approaches, as well as guide participants step-by-step through the data collection process leading up to the coding and analysis phase. This workshop will focus mainly on data collected through semi-structured interviews but will offer some discussion of other types of data collection methods as well.

Participants will have the opportunity to conduct a sample semi-structured interview, generate a dataset based on this interview, as well as begin analyzing the data. They will have a chance to discuss their experiences of conducting the interview and coding the data, working through the limitations and benefits of different coding approaches and how they apply in different contexts.


Outline

  • Collecting the Data

    • Setting up successful interviews for qualitative data analysis

    • Other sources of qualitative data

    • Important things to consider (ex: interviewer bias, transcription techniques, etc.)

  • Approaches to coding and analysis of qualitative data

    • Inductive, deductive, and mixed approaches

    • Common pitfalls during coding and analysis

  • Practical exercise

    • Setting up a mock semi-structured interview

    • Interview coding – the basics

    • Coding inductively AND deductively

    • Applying a mixed approach


Audience & Prerequisites

· This workshop is designed as an accessible introduction for complete beginners. If you already have experience of collecting qualitative data in the field this workshop is not for you.

· Preliminary knowledge of qualitative techniques is recommended but not essential.

· No specific qualitative data analysis software is required during this session.


Readings & Resources

Xu, W., & Zammit, K. (2020). Applying Thematic Analysis to Education: A Hybrid Approach to Interpreting Data in Practitioner Research. International Journal of Qualitative Methods, 19. https://doi.org/10.1177/1609406920918810


Note: Please bring a laptop with you to this workshop, ensure that you have MS Teams OR Zoom installed, and that you know how to use the ‘transcribe’ function. We ask also, that you make sure to register in advance so that we can send you an email with other course materials prior to the workshop.


This is practical and interactive session, please make sure to come ready to participate!

Certificate Credits:

1

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